• Management -
  • Comparative management styles (participative vs. authoritarian).
  • Performance appraisal.
  • Knowledge Management.
  • Hiring and firing practices.

 

• Marketing -
  • Advertising Strategies (media, message, etc.)
  • Global e-commerce issues (this is a very broad topic which goes beyond marketing. I would like to speak with you if you are considering writing about electronic aspects of conducting business).
  • Pricing policies.
  • Distribution strategies.

 

• Political, Legal, and Ethical Issues -
  • Government assistance programs (e.g., in U.S. we have Exim Bank among others).
  • Ethical standards (industry codes of conduct).
  • The impact of the introduction of the Euro.
  • The future of the XXX industry.

 

• Culture -
  • Negotiation habits.
  • Social consciousness (an interesting topic - EU budget is enlightening).
  • Acceptance of e-cash.
  • Environmental consciousness - 'green marketing.'

Author/contact information:
Dr. Lloyd C. Russow, Ph.D.
Philadelphia University
School of Business Administration
School House Lane & Henry Avenue
Philadelphia, PA  19144-5497
Ph: 215-951-2819
Fx: 215.951.2652
E-mail: RussowL@PhilaU.edu

top of page 5 

Date of creation: July 02, 1997.
Date of last update: December 19, 2005 .
Copyright © 1997, 1999.