A copy of the syllabus is available in PDF format, click <here> for a copy.

MB32 Strategic Marketing Management
Assignments and Due Dates
(click on links for PowerPoint or Word files)

Week	Assignment [reading; written]
1	Chapter 1
2	Chapter 3 and Appendix
3	Chapter 2; Exercises 1, 4, 7, 8
4	Chapter 4; Case: Quetzal Collections, Inc.
5	Chapter 5; Mini-Case: Manor and P&G
6	Chapter 6; Case: Drypers Corporation
7	Chapter 7; Mini-Case: Hendison and Chesterton
8	None
9	Chapter 8
10	None; Case: Augustine Medical, Inc.
11	Chapter 9; Case: Peapod
12	Chapter 10
13	Chapter 11
14	Final Case Presentations: CIMA
15	Final Case Presentations: CIMA
FINAL EXAM: May 7

Author/contact information:
Dr. Lloyd C. Russow, Ph.D.
Philadelphia University
School of Business Administration
School House Lane & Henry Avenue
Philadelphia, PA  19144-5497
Ph: 215-951-2819
Fx: 215.951.2652
E-mail: RussowL@PhilaU.edu

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Date of creation: April 22, 2001.
Date of last update: December 19, 2005 .
Copyright © 2001.